YOU IN KTI, a project focused on the customers of Kristina Ti Stores becoming ambassadors of the brand. The Stores are transformed into photo studios, with make up corner, plenty of accessories, from bags to sunglasses and obviously the entire Kristina Ti Collection. The customers are driven to create their own outfit, either an everyday look for work or another one for an important occasion or even something very special beyond their usual habits. Once they are ready, the photograph Riccardo la Valle shoots them iN KTI in the streets of the city.
Many plots, many stories, women completely different one from the other, various personalities but something in common: the passion for Kristina Ti